Simple strategies to help attract new contacts and take your email marketing to the next level.
When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy.
Whatever methods you use, be sure to start with a reason “why” someone should join your email list. What’s in it for them? This will make it more likely that people will say yes.
• How to ask people to join your list “face-to-face”
• How to use social media to grow your list
• How to grow your list on your website or blog
• How to design your emails to help reach new contacts
• How to grow your list with email
• How to use print material to get people to sign up
• How to use events to help grow your list
• How to use Incentives and giveaways to grow your list
1 Use A PAPER SIGN UP SHEET
Keep it simple.Sometimes a paper sign-up sheet is the best way to go.
2 ASK FACE TO FACE
Just having a sign-up form available won’t always be enough. Train yourself and your employees to
always be asking prospective contacts to sign up.
3 LOOK AT YOUR DATABASE
Don’t overlook the obvious. You probably already have a database of contacts who would love to join your list. Ask them to sign up.
4 ASK YOUR FRIENDS & FAMILY
Look to your personal network to help kick start your list growth.
5 PUT A FISHBOWL ON YOUR COUNTER
Put a fishbowl on your counter and give customers an incentive to drop in their business cards to join your list.
Tip: Be sure to let people know they’ll be receiving future emails from you as well.
6 OVER THE PHONE
“Ring, Ring” Having a great conversation with a customer or supporter? Keep the conversation going—
ask them to join your email list!
7 SANDWICH BOARDS
Using a sidewalk sign or sandwich board to bring in foot traffic? Tell passersby about all the great info, discounts, and news they’ll find by signing up for your emails.
8 PARTICIPATE IN SMALL BUSINESS SATURDAY
If there’s one day people are excited about finding new businesses it’s Small Business Saturday. Make sure you’re asking people to join your list when they come in for this special day.
9 ADD A SIGNUP APP TO YOUR FACEBOOK PAGE
Make it easy for fans to join your list by adding a sign-up form to your Facebook Page.
10 TWEET IT
Write yourself a note now: “Tweet about my email list once a week.” You should also post about your email list on your other social networks, but less frequently than you would on Twitter.